Unifying three companies to create one powerful, industry-leading construction brand
Environmental Containment is a leading manufacturer and distributor of products for the stormwater management systems, infrastructure, and precast markets in North America. With two significant acquisitions in the concrete, construction, and wastewater management industry, Environmental Containment was poised to move beyond simply supplying waste-water solutions to providing turnkey greenhouse and botanical oil extraction solutions.
The Challenge
The brand strategy had to set Environmental Containment up to achieve its goal: become the leading stormwater and precast solution provider on the West Coast. With three brands coming into the fold, the challenge was to define a credible and compelling parent brand that spoke to diverse audiences, and embodied the capabilities and ethos of the the child companies. We also needed to determine the right brand architecture solution to bring together the disparate collection of brands in the market. Ultimately we decided on the Family of Brands approach.
